The Best OTT Content Publishing Platform: Campfyre vs. Zype and Brightcove
By now it’s common knowledge (kinda like E = mc2) that as a society we are just plain addicted to video. We’re going to watch video wherever and whenever we can, and wherever and whenever we want.
Game of Thrones on the tablet while making dinner? Watching video. The Late Show with Stephen Colbert on the laptop at Starbucks? Watching video. Funny Or Die on the smartphone for a brief respite in the bathroom at work? Watching video, baby!
You get the gist. If it has a screen and it’s connected to the internet, we’re watching video on it. And for you (savvy content publisher, I’m looking at you) this fact should be of particular interest, because…
Launching OTT Applications Just Got Free.
All you have to pay for is bandwidth and storage. And even that’s extremely affordable on the Campfyre platform.
Here’s a brief breakdown of the cost differences between Zype, Brightcove and Campfyre.
Zype – At minimum, $499/month per app
Zype, the video business management platform that took home the winning title at the SXSW 2015 Accelerator in the Entertainment and Content category, has been making waves in the OTT market. Its platform boasts a robust multi-platform development suite, ease in revenue generation and detailed video analytics. However, don’t expect to launch an app for anything under $400 a month. And that’s per app.
We got this information pertaining to pricing by inquiring with one of Zype’s sales representatives.
Brightcove – Starts at $10k per app
Brightcove has been a leader in streaming since 2009 and is a featured technology partner at SXSW 2016. However, if you’re a content publisher looking to find your place on Apple TV through Brightcove, app development starts at $10,000. That’s right. Brightcove only deals in tvOS apps, and $10k is at least what you’re going to pay for just one single app.
Campfyre – All apps, all platforms for FREE
At a fraction of the cost of Zype and Brightcove, Campfyre features application and channel development for all the most popular set-top boxes including Apple TV, Roku and Amazon Fire TV as well as for desktop and mobile devices. We’re currently working on support for PlayStation and XBox.
Campfyre is the first OTT publishing platform that believes every content publisher, big and small, deserves the opportunity to take advantage of this new Golden Age of Television.
In essence, what we’re doing with Campfyre is democratizing the television space.
When we were asked by a client what it would cost to enter the burgeoning market of OTT content, we investigated and discovered that most OTT app developers were outrageously overcharging their customers. The few developers already on the scene — Zype and Brightcove — appear to have basically just looked at the market and made up a price.
After looking at the market ourselves, we went back to our client and said: We’re going to give it away.
We know that once the infrastructure for building an OTT app is in place, all that remains is to let the publisher upload their brand’s logo and content images for each media platform, and begin piping in content.
Bam. Done. App is live.
We also know that we’re taking a gamble on publishers. But by being a no-cost service, for which the publisher pays only for storage and bandwidth, we make it incredibly easy for publishers of all kinds to break into a lucrative market that’s about to explode.
We bundled up the Roku Channel Builder and Apple TV Builder platforms we built last year, added development options for Amazon Fire TV, desktop and mobile devices and launched an entirely new, all-inclusive and no-cost OTT app development platform. That’s Campfyre.
We did this because the development costs charged by Zype and Brightcove were highly inflated and it had become clear to us that unless you’re one of the major media publishers like Comedy Central, Nickelodeon, Showtime or any of those big guys, you’re going to be left out in the cold.
With the rise of OTT content, we’re not just watching movies, TV shows and music videos anymore, and we’re not just watching them in the living room. We’re now watching all forms of digital media (video on demand, live streaming video, video, video, video) through our tablets, laptops, smartphones, you name it. If it has a screen and it’s connected to the internet, we’re watching videos on it.
So, the question is…
You down with OTT?