5 Technologies to Grow Your Business in 2016
It’s amazing what the technical revolution has done for small business. Nowadays, any small business owner can find a voice and market their products or services. Consider email campaigns, where in just a few seconds you can send millions of emails around the world.
Mobile devices, cross-platform compatibility and reliable Internet access has changed the way people share, connect and interact with the world around them. In the last decade we have seen a paradigm shift in the way we do business as well.
This article will discuss technology that makes it easier to grow a business from the ground up. These tools aid marketing efforts and improve communication. All of these solutions can be built to scale from small local businesses to enterprise-level networks.
Microsoft Azure – Microsoft Azure is a complete cloud solution for any size of business. It offers tools for everything you need to manage projects, data, customers and communication. This service is extremely expansive and provides world-class cloud services such as networking, storage, database, and analytics. (https://azure.microsoft.com)
Other recommended CDN providers:
Mobile Apps – If you can think of any type of task, chances are there’s an app for it. Having a mobile app for your business can help market your services and products and give users easy access to your business. Even having a web app on your site can work wonders. A mobile splash page that allows people to contact you with the press of a button will increase your chances of making contact and getting new business. (Good for Startups: http://www.appypie.com/)
WordPress – Having a website with your own domain is crucial to keeping pace in today’s business world. WordPress is a great CMS (content management system) for small-business owners. If you have a few hours to spare, you can launch your own professional-grade website (5-6 page site) in just a few hours without even knowing how to code. Just drag and drop. (https://wordpress.com/)
This is a great alternative to spending hundreds or thousands of dollars for a web design company to build your site. There are lots of handy plugins to build things like splash pages, web apps and other tools for managing your site. If you need more work done by an expert, you can always have them come in and debug or manage your site after you’ve built it, cutting down on costs.
Social Media – Knowing how to leverage social media is a huge plus when it comes to marketing. It’s a very smart investment. Having someone run your social media site can cost as little as $10 per hour. This is tiny compared to the return you can get from having a platform that allows millions of people to connect with your company.
Social tools we like:
- HootSuite – https://hootsuite.com/
- Buffer – https://buffer.com/
- SproutSocial – http://sproutsocial.com/
CRM Systems – There are many great software solutions for customer relations management (CRM). You can get a cloud-based solution like Basecamp, which is great for web developers, or something that works within your company. A good CRM system is crucial to maintaining rapport with customers, supporting communication within your company, and managing projects.